Blogging For Beginners – A Simple Explanation

The popularity of blogging is growing as well as it is a “must do” part of internet marketing, but to anyone who is new to the online marketing field, blogging may seem an unwelcome amount. If you are looking for a quick explanation of blogging and blogs for beginners, here’s an easy-to read guide to blogging for newbies, as well as a brief explanation of the top 10 commonly used blog terms.

1. Blog

First up is the term blog it self. The term blog is derived from an explanation of its primary objective i.e. the web log or online journal. Blogs were initially created an easy way for people sharing their day to everyday experiences or their interests, and are constantly popular in this regard.

However, they were soon acknowledged by the web-based marketing community, as a wonderful way to form a relationship with prospective customers, through being an excellent medium to provide tips and advice for free, as well as useful suggestions and other interesting information relating to their services and products.

In reality, blogs can be used in this way to provide a form of indirect free marketing and can be a very productive marketing tool.

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2: Blog host

A blog is just another kind of website. Therefore for you to be able to publish a blog , you must have a host for your blog. If you want to create a personal blog most people use one of the various sites such as WordPress.com or blogger.com. These sites provide you with everything you require to start your blog and host it on their site for free.

If you’re using the blog for your marketing on the internet then it’s more normal to buy hosting, so that you are in complete control over the blog. Your blog can be a stand-alone website, or incorporate it into your main business website. For a blog to be hosted you’ll require your own blogging software. Often this comes with the hosting service or you can use the most popular and widely used free format offered by WordPress.org.

3: Niche

If you’re using a website to promote your business the niche, or specialization market or niche is your area of interest relative to your product or service. Your blog should focus on your niche as the customers you want to attract are those that are interested by your product area, because they will become your customers.

Generally, the more specialised your area of expertise and the more specific your niche is, the less competition will be in it, but there’s a price to pay as there will be fewer customers.

4: Templates

Blogs are easy to make as they are built upon template sites. All you need to do is fill in the content. It is possible to download thousands of free templates available, so you’ll always be able to locate one to suit your needs.

5: Plugins

Plugins are prewritten programmes to load up to your blog, which provide various functions, such as search engine optimisation or, visitor tracking etc. They’re like mobile apps and most are free. They’re quick to load and use, and you can incorporate them at any point to boost the performance of your blog.

6 Posts

Every item you upload to your blog is called a post. It’s incredibly simple to publish a post. it is as simple as creating your content for your blog post, and then copy and paste the content into your blog editor. Simple. You can include images, links and keyword information etc. You can add whatever you want to.

7: Pinging

Pinging is one of the most effective plugins to use for an internet marketing blog. When you enable pinging it will inform search engines that you’ve changed your blog. This can help in getting your blog noticed, and will help your blog move up the index of search engines and become more well-known.

8. Linking

Blogs typically include links within their blog posts to blogs that have other posts or websites that provide more details on a topic. If used correctly the links can assist in boosting your blog’s visibility on the rankings on search engines.