CRM Software solutions form an integral component of the sales, marketing and customer service of most organizations. In the present, CRM Software dwells far further than these functions to meet all business needs. It’s been described by the people at Microsoft as xRM- (x) everything related to Relationship Management. Finding the right solution for your company is not simple, and many companies will compare various CRM options. Two of the major CRM software solutions that are available today include Microsoft Dynamics CRM and Salesforce.
There was a time when using these two CRM software applications there was a choice between black and white. You either looked at software deployed in-house (Microsoft Dynamics CRM) v the software-as-a-service model (Salesforce).
Now that Microsoft has entered the cloud through the software as a service model and Salesforce now has a development platform , with its “Force” offering your options are now blurred.
Salesforce was established in 1999 by a group of people with a goal to provide an on-demand information management service which would be a replacement for traditional software for enterprises. Salesforce calls itself “the enterprise cloud-computing company”. Salesforce’s Sales Cloud(tm) and Service Cloud(tm) comprise Salesforce’s software for customer service and sales. Visit:-https://itcenter.hr/
Their cloud-based computing deployment model has led to them developing Salesforce Cloud, a force.com cloud platform which allows users and developers to develop enterprise applications on top of Salesforce’s Salesforce product.
Microsoft Dynamics CRM, created by Microsoft Product Team with huge resources, was created with a a long-term perspective that will allow Customers to integrate CRM using a variety of Microsoft products and select ways to deploy it to meet organizational needs.
IT researcher Springboard discovered Australian as well as New Zealand was already the most mature marketplace of SaaS application in the Asia-Pacific region.
According to BRW Magazine the market is expected to grow by 45percent a an year in Australia in both New Zealand from $UA 1.7 billion in 2008 to $US7.7 billion by 2012. The magazine also identified the software for managing customer relationships as the most used SaaS program (35 percentage) and stated that “companies in Australia are using SaaS because it’s cheaper and less expensive, not because it’s more user-friendly. Only 9 percent cited “ease of use” as a reason for choosing SaaS.
Choice and Flexibility
With a multitenant CRM solution, Microsoft Dynamics CRM offers the option of deploying in any combination according to your needs. On-demand, off-premise, and partner-hosted models are offered for Microsoft Dynamic CRM. If your deployment requirements change the same can be said for the options for your CRM software’s deployment since each option for deployment is built upon the same contemporary structure with the same data structure. For instance, you could transfer your data and configurations hosted by Microsoft and transfer them to In-House or a Microsoft Partner web based CRM model hosted by software. Salesforce platform provides SaaS by it’s Cloud and you do not own the software and configurations.
If you want to change to an in-house system, you need to move to a different CRM program. It is important to consider into the cost of moving your data from Salesforce. Based on the subscription you buy for Salesforce there have been reports that your data is being held by Salesforce as hostages. Based on your subscription level, you will need to upgrade your account in order to transfer your data.
Salesforce claims to be significantly less but Microsoft Dynamics CRM insists that this is not a comparison between comparable services. A-la-carte pricing that is additional to the possibility of price increases when contracts renew can significantly affect the total cost of Salesforce. When looking at comparable online offerings with Salesforce, Microsoft Dynamics CRM Online is available for less than half the Salesforce fee. The latest price in the USA indicates this “Microsoft CRM [Online] runs $44-59 per user per month, compared to $125 for Salesforce” Professional Edition.
The entry price for Salesforce is less expensive, however should you require more capabilities, you obviously have to pay more. With Microsoft CRM, you can have access to the complete system from the time you make your first purchase. Your decision about buying should never be based on solely the price since that is only one component in the decision making process. People who purchase first about based on price typically call back 6-24 months later seeking assistance. Based on my personal experience, decision-makers who purchase based solely on price the first go around return to purchase the next time on service. To determine the difference between hosted and in-house pricing, you have to look over a 3-year period and not just 1 year.
Ownership of Data
Salesforce, as a software-as-a-service provider, does not own the data collected by its customers. Instead, its data centers are outsourced to Equinix, a third party company in the USA and Singapore. With Microsoft CRM for in-house, and also partner hosted options, clients have complete control over the security and whereabouts of their data. You can swap and take your data between these options. Microsoft CRM Online hosted by Microsoft will be launched in Australia in the latter half of 2010 while the database will then be hosted in Singapore. You will also be able to transfer from hosted data to your own in-house system, but the online model comes with certain limitations on customisation codes. To allow Salesforce customers to access features for development, they have to purchase Unlimited version.